New Balance U990TA4

The New Balance 990’s original designers were tasked with creating the single best running shoe on the market. The finished product more than lived up to its billing. When it hit shelves for the first time in 1982 the 990 sported an elegantly understated grey colourway and a then-unheard-of three-figure price tag. For avid runners and ahead-of-the-curve tastemakers, the 990 was a mark of quality and superior taste. There have been updates to the design since ’82, and more colour options, but the 990’s aspirational status symbol aura has never changed.

Simply put, the 990 is the shoe so good, that New Balance never stopped making it. The MADE in USA 990v4, initially introduced in 2016, continued to refine the v3's modernization of the silhouette. The Grey Day edition outfits a premium hairy suede and mesh upper with tonal grey, accented with hints of navy.