Our concept

YME Universe opened its doors on September 3rd 2014 and has become one of the most inspiring, leading and curated concept stores in Scandinavia. YME Universe has been featured in international and national magazines and newspapers such as Wall Paper, Frame, Monocle, Aftenposten, D2 and Finansavisen. On November 17th, 2016, YME Universe was nominated to the Store of Year by Costume Magazine.

YME is located between the Royal Palace and the Parliament in Karl Johans gate 39, in a beautiful and historic building from 1844 previously described as a “Paris in miniature”. YME is inspired by stores such as Colette in Paris, Corso Como in Milan, and Dover Street Market in London, and it is a curated universe of fashion, art, interior, and design.

YME was designed by YME Studios in a collaboration with internationally renowned architecture firm Snøhetta. The retail space and interior was designed as a multifunctional area, where customers and visitors are encouraged to meet and exchange culture, ideas and experiences with cosmetic excellences.


Sneakers & streetwear

The first floor is a tale of ice from Niflheim, with a cold palette, putting focus on product display and highlighting of special elements. From the first floor, one is guided further up in the Universe with the staircase – or more accurately put; a 12 meter tall art space with a transparent glass bridge on top where one can view three floors down.


Bookstore & cafe

On the third floor you will also find our bookstore and cafe with selected art and a selection of books. Here you can relax, enjoy a hot cup of warm coffee or tea whilst admiring our latest selection of art.


Men's department

From the second floor you're moving upwards into the upscale men's department through a crude steel spiral staircase. Here you'll find a darker atmosphere in contrast to our first and second floor.


Women's department

Between the cold first and the warm third floor is the second floor, where the flooring is woven solid wood, and the windows out to Karl Johans gate are reopened to bring daylight into the store.

Art exhibitions

YME is proactive supporter of new and upcoming artists and frequently hosts events and art exhibitions with talented, Norwegian artists such as Lasse Fløde, Lars Morell, Nicolay Aamodt, Dag Knudsen, Maria Pasenau, Christian Houge, and Marianne Røthe Arnesen.