Our concept

YME Universe opened its doors on September 3rd 2014 and has become one of the most inspiring, leading and curated concept stores in Scandinavia. YME Universe has been featured in international and national magazines and newspapers such as Wall Paper, Frame, Monocle, Aftenposten, D2 and Finansavisen. On November 17th, 2016, YME Universe was nominated to the Store of Year by Costume Magazine.

YME is located between the Royal Palace and the Parliament in Karl Johans gate 39, in a beautiful and historic building from 1844 previously described as a “Paris in miniature”. YME is inspired by stores such as Colette in Paris, Corso Como in Milan, and Dover Street Market in London, and it is a curated universe of fashion, art, interior, and design.

YME was designed by YME Studios in a collaboration with internationally renowned architecture firm Snøhetta. The retail space and interior was designed as a multifunctional area, where customers and visitors are encouraged to meet and exchange culture, ideas and experiences with cosmetic excellences.


Sneakers & streetwear

The first floor is a tale of ice from Niflheim, with a cold palette, putting focus on product display and highlighting of special elements. Here you will find the latest releases form sneaker and streetwear brands such as Nike, adidas, YEEZY, Asics, New Balance, Y-3, Pleasures, Common Projects, Diemme, Puma, Reebok, Vans, Stussy and many more.


Men's department

From the first floor you're moving upwards into the exclusivce men's department where you will find exclusive international fashion brands such as Off-White, ALYX, A-COLD-WALL, Balmain, Ader Error, Burberry, Lanvin, Moncler, Gallery Dept, Stone Island, Helmut Lang and many more.



On the second floor you will also find fashion accessories together with magazines, books and beauty products.


Women's department

Between the cold first and the warm third floor is the second floor, where the flooring is woven solid wood, and the windows out to Karl Johans gate are reopened to bring daylight into the store.

Art exhibitions

YME is proactive supporter of new and upcoming artists and frequently hosts events and art exhibitions with talented, Norwegian artists such as Lasse Fløde, Lars Morell, Nicolay Aamodt, Dag Knudsen, Maria Pasenau, Christian Houge, and Marianne Røthe Arnesen.