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  • Spring Trends for Him

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    Spring is in full bloom and as the snow slowly, but surely melts away from the ground below us we find ourselves wearing brighter colours and lighter fabrics. YME is a true trailblazer in offering some of the best brands in the world, and with the best brands - also comes great clothes. Here's a look at some of the springs biggest trends for him.

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    Light washed jeans, sleek t-shirts and rich mocha coats are a perfect casual look for the guys out there. Investing in a mocha suede coat or bomber is definitely a must - you'll thank us later.

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    White denim is also making a comeback, as well as the bomber jacket - but now updated in silks, prints and fun vibrant colours. The ensemble is perfectly paired with a classic black sneaker.

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    Statement sweatshirts are back and Saint Laurent really does the trick when it comes to bringing the best printed styles. Play with fun prints and colours or go for a classic colour with minimal embellishment. Sweatshirts never go out of style.

  • adidas Consortium x Titolo NMD XR1 Trail

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    Zurich, March 2017

    adidas consortium and Swiss footwear powerhouse Titolo collaborate on a fresh, icy NMD. With stores in Zurich, Bern and Basel, Titolo has looked to the region’s dramatic outdoors to create a sneaker inspired by alpine snow zones and hidden glacial phenomena.

    Upon casual inspection, snowscape is a plain blanket, a vast, one-tone expanse of white. But pan out above the mountainside and patterns begin to emerge. The outermost layer of powder shifts, forming tessellations and sweeping, ever-changing corrugations on the surface. The Titolo NMD XR1 Trail reflects this landscape via a loose gauge pattern in the sneaker’s Primeknit upper and perforated leather details, while the asymmetric overlay resembles a snow coated ridge in the sunlight.

    Skjermbilde 2017-03-24 kl. 12.12.49

    Mountainous patterns are further echoed in the textured structure of the BOOST™ midsole. The outsole, the only part of the shoe that is not white, summons the image of an exposed glacier. Millions of years in age, wondrous, translucent and impossible to explore beyond the surface, it is a smart and evocative source of inspiration for the rarely-seen underside of a sneaker.

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    Zooming in really closely on a snowscape reveals patterns, too. Rather than a mass of white, it is the conglomeration of billions of individual snowflakes. Titolo has captured this notion through immaculate attention to detail. To do so, the retailer sought influence from women’s couture, the manufacturing sector where vast amount of work and detail underpin even the smallest, most subtle elements of the final product. The result is both unique and immediately striking.

    Titolo succeeds in distilling the most epic elements of nature into a stunning sneaker.

    Releasing 25th of March 10 A.M. In-store and 12 P.M. Online at Ymeuniverse.com!

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    Article ID: #BY3055  Size Run: UK 3.5 – 13.5 | US 4.0 – 14.0  RRP: 180 € | 180 $

  • "Black/Red" YEEZY Boost 350 V2 will release on February 11th

    Kanye West and adidas Originals much anticipated release of the Yeezy Boost v2 350 "Black/White" is set for February 11th. The Yeezy Boost 350 will be available for both online and in-store purchase. The release will be available in Kids sizes 20-27 and Unisex from UK size 4-12.

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    ONLINE RAFFLE CONTEST


    The Yeezy Boost 350 will be available for online purchase directly at ymeuniverse.com only by raffle contest winners. Please register for our online raffle at the pop-up window. Fill in your name, email, city, shoe size in UK.


    RAFFLE CLOSED DUE TO SPAM REGISTRATIONS - WE ARE WORKING TO FIND A NEW SOLUTION

    Please follow @ymesneakers for more information.


    IN-STORE RAFFLE


    1. Stop by our store in Karl Johansgate 39.
    2. Complete our registration form available on our 3rd floor.
    3. The registration is now available and will end Wednesday, February 9th at 8 PM
    4. The winners will be contacted by e-mail on Saturday.
    5. The shoes will be available for «in-store pick up only» on Monday .
    6. Winners must provide valid ID with picture. If you do not pick up your shoes on Monday, you will loose the chance to win. Multiple registrations will lead to disqualification.

    Good luck!

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  • "Black/White" YEEZY Boost 350 V2 will release on Desember 17th

    Kanye West and adidas Originals much anticipated release of the Yeezy Boost v2 350 "Black/White" is set for December 17th. The Yeezy Boost 350 will be available for both online and in-store purchase.

    Yeezy_2


    ONLINE RAFFLE CONTEST


    The Yeezy Boost 350 will be available for online purchase directly at ymeuniverse.com only by raffle contest winners. Please register for our online raffle at the pop-up window. Fill in your name, email, city, shoe size in UK.


    We will select the winners from our registered participants. The online raffle is scheduled at
    8PM CET on Saturday, December 17th.


    Please follow @ymesneakers for more information.


    IN-STORE RAFFLE


    1. Stop by our store in Karl Johansgate 39.
    2. Complete our registration form available on our 3rd floor.
    3. The registration is now available and end tomorrow at 8 P.M.
    4. The winners will be contacted by e-mail on Saturday.
    5. The shoes will be available for «in-store pick up only» on Monday .
    6. Winners must provide valid ID with picture. If you do not pick up your shoes on Monday, you will loose the chance to win. Multiple registrations will lead to disqualification.

    Good luck! Yeezy_1

  • Gift guide for men

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    One of the best ways to fully get into the holiday spirit is to shop for christmas gifts - if you can avoid the crushing lines that only the Grinch would enjoy of course.. Thankfully we at YME Universe has done the legwork for you guys, creating a gift guide for women, men and of course the ultimate sneakerheads. And of course at a broad range of price points. We will split the guides up in three different posts, so if you rather would shop for men or women, you find them below.

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    So we're looking at gifts for men, both simple and more fashion forward..We are also some basics presents would be good for anyone. Receiving a "basic" gift doesn't have to be a bore: You see, a basic gift is a technically no-fail present, that any person would welcome into their lives with open arms. Any friend would be happy to receive a chic iPhone Cover, a pair of quality gloves, or a new pair of bomb kicks.  But to the flyest person on your list, you should probably consider something like a ring from Tom Wood or a pair Valentinos. Let's take a look!

     

    For the stylish one..mnkj Valentino Rockstud Untitled sneaker.

     

    For the classy one...winst Komono Winston Regal in All black.

     

    For your friend, lover, brother, uncle...comme As part of COMME des GARÇONS WALLET's Very Black Line comes the Zip Pouch. The zip pouch is featured in an all black everything colorway. Signature CdG WALLET embellishments are also blacked out such as the leather zipper pull, zipper, and debossed brand stamp. The Spaniard constructed accessory is perfectly sized for cards, folded notes, coins, keys, and other daily necessities.

     

    For the one with an eye for details..tomwood Tom Wood signets are made out of solid silver and gold, enabling you to engrave the ring with your own hidden message inside the ring or on the top plate. For rings with onyx on top you should check with a specialist. The top plate comes in two different sizes, a large one for men (16.5 mm) and a smaller one for women (15 mm).

     

    For the basically anoyone with an iPhone..richd The Classic Series features a sleek modern design that merges both fashion and protection. The case combines a silky-smooth, matte textured finish completed with gold accents. The case’s formfitting construction allows easy access to all buttons and controls while remaining lightweight and easy to grip.

     

    For everyone who's into quality...wefwefhestr Smart suede glove with leather buckle at wrist. The outer material is hairsheep, which is a thin and soft leather with high gloss. The finest hairsheep originates from the high altitude in Ethiopia and is tanned and dyed in Naples.

     

    For the sneakerhead...

    ducke adidas Originals NMD_XR1 “Duck Camo” comes in five colorways.

  • Gift guide for the ultimate sneakerhead

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    One of the best ways to fully get into the holiday spirit is to shop for christmas gifts - if you can avoid the crushing lines that only the Grinch would enjoy of course.. Thankfully we at YME Universe has done the legwork for you guys, creating a gift guide for women, men and of course the ultimate sneakerheads (yes, we see you). And of course at a broad range of price points. We will split the guides up in three different posts, so if you rather would shop for men or women, you find them below.

     

    forher   meng

     

    So we're looking at gifts for the ultimate sneakerhead, but also some basics presents would be good for anyone. Receiving a "basic" gift doesn't have to be a bore: You see, a basic gift is a technically no-fail present, that any person would welcome into their lives with open arms. Any friend would be happy to receive a chic Comme Des Garcons wallet , a pair of quality gloves, or a new pair of bomb kicks.  But to the flyest person on your list, you should probably consider something like a pair of new NMDs or a scarf from Gosha. Let's take a look!

     

    For the stylish one..mn The LunarCharge features a comfortable neoprene boot construction, sitting neatly atop a laser-siped cushioned outsole imbued with the impressive LunarEpic cushioning system.

     

    For the classy one...Ramelli Paris Cover 3.indd The Watch Book by Gisbert Brunner & Christian Pfeiffer-Belli.

     

    For your friend, lover, brother, uncle...comme As part of COMME des GARÇONS WALLET's Very Black Line comes the Zip Pouch. The zip pouch is featured in an all black everything colorway. Signature CdG WALLET embellishments are also blacked out such as the leather zipper pull, zipper, and debossed brand stamp. The Spaniard constructed accessory is perfectly sized for cards, folded notes, coins, keys, and other daily necessities.

     

    For the one with a cool Instagram account..jij Gosha Rubchinskiy is a young multifaceted and self-educated artist inspired by Russian youth subculture and the skate-boarding scene. After working as a stylist, he created his own street wear label in 2008.

     

    For the one who likes a good smell..repli Be seduced by the road less travelled: enter the mirage and perhaps you will find an extra-terrestrial oasis. Fruits and flowers bloom amongst the dunes, thriving in the dry heat and the endless expanses of desert. As night falls on the caravan trail, merchants tell dangerous tales of the Silk route - their words shrouded in mystery and darkness.

     

    For everyone who's into details...glov A cool glove with wool lining for autumn and winter.

     

    For the absolute sneakerhead...kmol adidas Originals NMD_XR1 “Duck Camo” comes in five colorways.

  • Gift guide for her

     

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    One of the best ways to fully get into the holiday spirit is to shop for christmas gifts - if you can avoid the crushing lines that only the Grinch would enjoy of course.. Thankfully we at YME Universe has done the legwork for you guys, creating a gift guide for women, men and of course the ultimate sneakerheads (yes, we see you). And of course at a broad range of price points. We will split the guides up in three different posts, so if you rather would shop for men or sneakerheads you find them below.

     

    giftgbn   meng

     

    So we're looking at gifts for the fashionista, but also some basics presents suitable for anyone. Receiving a "basic" gift doesn't have to be a bore: You see, a basic gift is a technically no-fail present, that any person would welcome into their lives with open arms. Any friend would be happy to receive a fresh Iphone cover , a pair of quality gloves, or a cozy scarf from Holzweiler. Your mother would probably be happy to receive it as well. Or your aunt or grandmother. Who knows? But to the flyest person on your list, you should probably consider something like a statement piece from MSGM or a pair of sassy sunglasses. Let's take a look!

     

    For the feminine..rrgeg Ganni's multi-pocket flap-front shoulder bag in textured leather is finished with an adjustable shoulder strap.

     

    For every iPhone addict..gui iPhone 6 cover by Richmond & Finch.

     

     

    For the one who loves a comfy shoe..unspecified-16 The Roccia Vet is a style originally found in the Calzaturificio Diemme hunting collection, that has been updated with lighter and more comfortable soles for city use. This style has great ankle support and padded inner lining which gives stability and a comfortable and protected walk.

     

    For your friend, sister, mother, grannie... holxz The high quality Fresia Check scarf in "Holz Lilac is crafted of the finest alpaca and mohair wool. Stay warm in this super comfortable and chic scarf.

     

    For the one who loves interior...diorbook Dior: New Looks published on Thames & Hudson. 32.00 x 24.00 cm. With 170 illustrations in colour and black and white.

     

    For everyone who loves good quality...mmmmk Elegant and timeless glove with wool lining for autumn and winter.

     

    For your the one who's always updated..mmmkl White cotton face print sweatshirt from MSGM. Offering a twist on traditional Italian style, MSGM creates bold, brightly coloured collections of statement tailored pieces and silk shirts.

  • Photoshoot with NikeLab Gyakusou

    As mentioned and shown earlier, the new NikeLb Gyakusou collection is now available both online and in-store. With a limited quantity received, we were happy that we got to do a little look book on the new products, before we sell out!

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  • NikeLab Gyakusou: Running in Reverse

    Undercover founder Jun Takahashi channels his design aesthetic into his latest Gyakusou collection, highlighted by adaptable functionality and non-classical muted tones. Meaning "running in reverse" in Japanese, Gyakusou represents the counterclockwise direction in which Takahashi's run club navigated Tokyo's YoYogi Park, bucking tradition. Gyakusou draws from this rebel spirit, helping to give athletes meditative clarity and run distraction free.

    NikeLab_blog

  • BOYY - The bag on everyone's lips

    You’ve seen it on street style blogs, it-girls and on social media, but what’s the deal with BOYY bags? Here is why BOYY bags are on everyones lips.

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    Founded by Jesse Dorsey and Wannasiri Kongman in New York in 2004, BOYY was born into the world of luxury retail in the accessory segment. The first installment of BOYY was released in 2006 and for 10 years the brand has gained global recognition and admiration from street style stars, celebrities, bloggers and fashion editors worldwide.

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    The bags are easy to spot, probably the most popular style is the belted top-handles in luxury leather. BOYY has also entered the footwear scene with sleek and innovative loafers.

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    So why are they so incredibly popular? The bags appear functional and timeless, but still contributes to any given ensemble of clothing. It’s the perfect bag for the urban, modern and style-conscious woman. Stars and trendsetters like Chloe Sevigny, Sarah Jessica Parker and Lou Dillion have all been spotted wearing bags from BOYY. Street style stars like Pernille Teisbæk, Manrepeller and Caroline Brasch have also been seen wearing the brand.

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    Wether you like simple classic bags or more extreme styles with fur and patterns, BOYY bags are here to stay.

    YME Universe is proud to offer BOYY bags online and in-store.

    Photo: Akam1k3

  • Margiela in the Galliano era

    The man revolutionised and brought Christian Dior into the millennium, his iconic theatrical take on ready to wear was the perfect fit for Maison Margiela. YME Universe takes a look at John Galliano’s impressive two-year tenure with the french fashion house.

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    John Galliano is one of the most eccentric names in modernised fashion industry, the 56 year old designer has designed for Givenchy, Christian Dior and now he’s completing his second year at Maison Margiela. Galliano has won Best British Fashion Designer of the year 4 times, he has also been honoured with CBE and RDI titles in the UK.

    His first show for Margiela was everything you’d expect from the British designer, but complimented Maison Margiela’s deconstructive nature and avant-garde approach to dressing. Galliano had made his comeback, the collection was titled ’Artisanal’ and came across as updated and contemporary — an aesthetic he continues to bring to the Belgian / French fashion house.

    John Galliano’s time at Maison Martin Margiela has been raw, deconstructed and innovative — just the same way Martin Margiela has ruled his brand since its launch. Martin Margiela who is easily confused as a part of the Antwerp Six has always had somewhat of an outsider status in the industry — marching to the beat of his own drum. This all complements Galliano’s way of working too, which makes him the perfect successor for the brand.

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    Maison Margiela is one of the biggest and most notable pioneering in the avant-garde fashion segment, just like Helmut Lang, Comme des Garcons and Yohji Yamamoto. The brand focuses on the clothes, rather than pop culture, stardom, celebrity culture and cliche’s. This is why Maison Margiela in the Galliano era is worth the praise.

    Explore our selection from Margiela:

  • Camouflage used in fashion

    Camouflage print was originally created during the twentieth century to make the military less visible to the enemy. The word "camouflage" (from a French expression meaning "puffing smoke") refers to a process of evading visual detection through some combination of blend-in coloration, cryptic patterning, and blurring of the silhouette. Used by predators and prey alike, camouflage is all about gaining a survival edge in situations of conflict.

    Camo

    " I love the idea of the sartorial mix of fatigues and a great blazer. Camo is almost like a solid. It is the perfect uniform, you can wear camo in any application, and it is always right", said Nick Wooster to Complex Magazine. 

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    Different versions of camouflage can be seen in various colours and shapes executed by so many brands, it’s one of the most adapted prints in fashion, without considering animal print. Streetwear brands like Bape, Supreme, Carhartt and Stone Island all have their version of the iconic and recognisable print. It’s one of the easiest things to wear, and goes with pretty much everything. Why choose camouflage? It’s timeless and classic without being boring or square.

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    - The print has also made a significant global impact on subcultures and the way they dress, heavily rooted in hip-hop culture and streetwear, but let’s not forget techno and punk too. 

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    Even high-end brands like Prada, Saint Laurent and Valentino have used this print in their collections, either to accentuate a trend, or having the print as a key element in the collection – Camo is and will always be in trend, we see it reoccurring time after time, both in the high-end segment as well as in the low-end segment. Creative geniuses like Andy Warhol, Vivienne Westwood, John Galliano, Marc Jacobs and Giorgio Armani have all used the print. Even if it’s used mainly as an international and domestic uniform, signifying ones belonging to the military forces — camouflage is in fact for everyone, men and women.

    The much anticipated NMD_XR1 Duck Camo Pack features 5 different camo models and is expected to launch on Black Friday:

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    Photo: Akam1k3

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