New Balance M990GG1

True to size

The New Balance 990’s original designers were tasked with creating the single best running shoe on the market. The finished product more than lived up to its billing. When it hit shelves for the first time in 1982 the 990 sported an elegantly understated grey colourway and a then-unheard-of three-figure price tag. For avid runners and ahead-of-the-curve tastemakers alike, the 990 was a mark of quality and superior taste. There have been updates to the design since ’82 and more colour options, but the 990’s aspirational status symbol aura has never changed. Simply put, the 990 is the shoe so good, that New Balance never stopped making it.