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Whyred

Whyred

The Swedish indie super label, Whyred, aims to provide the consumer with modern, tasteful clothing of the highest quality. The elegant yet edgy pieces are a clear-cut representation of Scandinavian fashion design, beautifully tailored and impossibly cool.

Whyred was founded in 1999 by Roland Hjort. The brand later on reached notoriety when they were awarded designer of the year in Sweden.

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