Italian brand MSGM is the work of designer Massimo Giorgetti. His diverse inspirations range from Yves Saint Laurent and Coco Chanel to contemporary art and music, something YME feels familiar with. Massimo injects humor into the Italian fashion scene with uplifting collections characterized by tongue-in-cheek prints and youthful color palettes. It’s safe to say that MSGM since it´s establishment in 2009 quickly has become one of the strongest contemporary fashion labels in Italy.
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