ASICS Japan announces a collaborative project under the ASICS Tiger brand name with BEAMS, the select shop representative of Japan, and mita sneakers, which presents sneakers from one of the biggest global sneaker towns in the world, Ueno, in Tokyo. The three companies have produced a new GEL-LYTE III shoe together.
The lineup was inspired by the Yokosuka Jacket, created as a souvenir for American military serving in Japan. The popular velour style Yokosuka jacket was the motif.
The shoe features a number of the iconic details of the Yokosuka jacket. The shoe upper is made of navy pigskin nubuck and velour, and an embroidered dragon face adorns the heel. Japan is lettered in an original script along the side. Another dragon, an original graphic design, graces the sole.
The Asics Tiger x Mita x Beams GEL-LYTE III will be released on October 7th in store and online.