Select Your Currency
Norwegian store English store

FREE EXPRESS WORLDWIDE SHIPPING. 1-2 DAYS DELIVERY

Menu

adidas Originals x Mastermind

This season adidas Originals and Mastermind World have collaborated on a comprehensive collection of apparel and footwear, translating the iconic Japanese label’s distinctive visual language into a striking, athletic context.

Category:  Originals Season: FW17 Agency / Production Company: Superimpose Studio Location: London Shoot date: 6th of July 2017 Photographer’s name: Han Na Moon Talent: Miracle Okereke   Usage: 6 month, BTL, global Live date: 22nd of Sept. 2017

Focusing on the uncompromised, utilitarian ethos of adidas’ ‘90s Equipment series, the collection presents a range of essential adidas silhouettes, elevated through the premium constructions and ornate details that underpin Mastermind World’s creative vision.

 

Category:  Originals Season: FW17 Agency / Production Company: Superimpose Studio Location: London Shoot date: 6th of July 2017 Photographer’s name: Han Na Moon Talent: Miracle Okereke   Usage: 6 month, BTL, global Live date: 22nd of Sept. 2017

In apparel, this manifests as a capsule of jersey, sweats and outerwear pieces. An blacked-out palette with mixed textures and understated contrast blue panels runs across the range, branded through mixed texture engineered knit EQT 3-stripes details and Mastermind World skull & crossbone branding. Progressive panel constructions and luxury details complete the picture, finished with reflective details, D-ring hardware touches and EQT-branded printed labels.

 

Category:  Originals Season: FW17 Agency / Production Company: Superimpose Studio Location: London Shoot date: 6th of July 2017 Photographer’s name: Han Na Moon Talent: Miracle Okereke   Usage: 6 month, BTL, global Live date: 22nd of Sept. 2017

Footwear then applies the same philosophy to two of the EQT series’ most progressive silhouettes. First up, the BOOST-upgraded EQT Support Ultra steps out in a premium leather and mesh materialway, placed atop a contrast white BOOST midsole. White laces and an EQT tongue label complete the picture, finished with Mastermind World branding on the lateral ankle.

Category:  Originals Season: FW17 Agency / Production Company: Superimpose Studio Location: London Shoot date: 6th of July 2017 Photographer’s name: Han Na Moon Talent: Miracle Okereke   Usage: 6 month, BTL, global Live date: 22nd of Sept. 2017

Accompanying the EQT Support Ultra, the EQT Support 93/17 continues the story, reconfiguring the futuristic EQT model with a blacked-out stretch-textile and breathable mesh construction, bolstered by high-end details.

Category:  Originals Season: FW17 Agency / Production Company: Superimpose Studio Location: London Shoot date: 6th of July 2017 Photographer’s name: Han Na Moon Talent: Miracle Okereke   Usage: 6 month, BTL, global Live date: 22nd of Sept. 2017

Accompanying the EQT Support Ultra, the EQT Support 93/17 continues the story, reconfiguring the futuristic EQT model with a blacked-out stretch-textile and breathable mesh construction, bolstered by high-end details. Minimal branding in the form of a skull & crossbone lace-lock rounds off the release. Both the EQT Support Ultra and EQT Support 93/17 will release in tonal Black and Mystery Ink colorways with contrast white details, combining with the apparel offer to create a premium sportswear collection informed by the enduring and inimitable aesthetic of Mastermind World.

Category:  Originals Season: FW17 Agency / Production Company: Superimpose Studio Location: London Shoot date: 6th of July 2017 Photographer’s name: Han Na Moon Talent: Miracle Okereke   Usage: 6 month, BTL, global Live date: 22nd of Sept. 2017

Minimal branding in the form of a skull & crossbone lace-lock rounds off the release. Both the EQT Support Ultra and EQT Support 93/17 will release in tonal Black and Mystery Ink colorways with contrast white details, combining with the apparel offer to create a premium sportswear collection informed by the enduring and inimitable aesthetic of Mastermind World.

Category:  Originals Season: FW17 Agency / Production Company: Superimpose Studio Location: London Shoot date: 6th of July 2017 Photographer’s name: Han Na Moon Talent: Miracle Okereke   Usage: 6 month, BTL, global Live date: 22nd of Sept. 2017

Release in-store: September 2nd @ 10AM Release online: September 2nd @ 6PM

Category:  Originals Season: FW17 Agency / Production Company: Superimpose Studio Location: London Shoot date: 6th of July 2017 Photographer’s name: Han Na Moon Talent: Miracle Okereke   Usage: 6 month, BTL, global Live date: 22nd of Sept. 2017 Product / Article Number: Attached PDF

Your bookmarks

( Clear )