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adidas Consortium x Haven Ultraboost

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Vancouver, April 2017

Since opening in 2006, Canadian retailer HAVEN has become a major force in global menswear. Starting with physical stores in Vancouver and then Toronto, HAVEN has grown a truly international following. Its extensive online platform combines retail with elevated editorial and investigative features.

HAVEN has used its growing profile to represent life north of the border. While Canada is widely known for its cold winters and expansive wilderness, urban life is different and weather in the cities can be temperamental. Sitting close to the country’s Pacific coast, dark rainclouds loom over Vancouver for much of the year. For months on end, contending with the rain is part and parcel of daily life in the city.

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Heavy weather and ominous skies provide the inspiration, a decade’s worth of experience with technical products the underlying know-how for this triple black UltraBOOST. HAVEN – always on point and full of fresh ideas – has opted for an uncaged, unstriped silhouette.

Out of the dark clouds emerges an elegant footwear model, practical in function and technical in appearance. The reflective strands running  through the lacing plus the reflective, perforated paneling on the Primeknit upper provide a perfect utilitarian accent to adidas’ finest runner.

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Optimal urban camouflage, designed to go almost undetected against slicked city tarmac, brand detailing is kept to a minimum. In absence of the hallmark UltraBOOST cage, this model uses subtle rubberized appliques for understated adidas branding. HAVEN’s name is visible on small leather tabs on the shoes’ tongue.

With every Consortium collaboration we look for a high-quality partner who can provide a strong narrative and together we create an outstanding product. HAVEN has found inspiration in an unlikely, but everyday, place and projected that inspiration onto their UltraBOOST with an outstanding result.

Releasing 8th of April 10 A.M. In-store and 6 P.M. Online at Ymeuniverse.com!

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Article ID: #BY2638  Size Run: UK 3.5 – 13.5 | US 4.0 – 14.0  RRP: 200 € | 200 $

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