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New Era

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Makers of the world’s finest headwear. New Era is the largest headwear brand in the world. It’s a fourth-generation family-owned company backed by a nearly 100-year-old tradition of creating quality products that transcend time, culture, sport and fashion. Although New Era has a strong sports heritage, it has evolved into an iconic brand that’s recognised off-field too. The New Era brand is worn as a symbol of self-expression by athletes, artists, entertainers, celebrities and some of the world’s most interesting people.